Walk into any dispensary and you’ll see labels covered in percentages, ratios, and words like limonene. Here’s what actually matters when you’re choosing a product — and what our specialists look at first.
THC: potency, not quality
THC (tetrahydrocannabinol) is the primary intoxicating cannabinoid, shown as a percentage of weight for flower or milligrams per serving for edibles and beverages. A higher number means more potent — not better. A 17% flower with a rich terpene profile can deliver a fuller, more enjoyable experience than a 30% strain that’s all punch and no character. If you’re newer to cannabis, starting lower and going slow is always the right call.
CBD: the balancer
CBD (cannabidiol) is non-intoxicating and tends to smooth out THC’s edges. Products with meaningful CBD alongside THC — like a strain testing 18% THC and 14% CBD — generally feel more balanced and approachable. Labels sometimes express this as a ratio (1:1, 2:1), especially on edibles.
Terpenes: where the personality lives
Terpenes are the aromatic compounds that give each strain its distinct smell, flavor, and much of its character. A few you’ll see often:
- Limonene — citrusy and bright
- Caryophyllene — peppery and warm
- Linalool — floral, lavender-like
- Myrcene — earthy and mellow
- Pinene — fresh pine
Our Campfire Cannabis strain cards list the dominant terpenes on every product so you can start connecting what you smell to what you enjoy.
Indica, sativa, hybrid — a starting point, not a rulebook
The classic categories are useful shorthand — indica-leaning strains are traditionally associated with relaxation and sativa-leaning with energy — but the cannabinoid and terpene profile tells you more than the category alone. That’s why our labels and menu cards show both.
Still not sure? That’s literally our job.
Bring your questions to any Wildflower location — our certified specialists will walk you through the menu with zero pressure. Or browse the online menu where every product lists its full profile.